2014 News and Media

Just Cashflow launches BDM recruitment drive

As industry debates circulate about the value of the human touch versus technology, commercial lender Just Cashflow has proved its positioning on business relationships by prepping to recruit 8 more Business Development Managers.

Following the successful introduction of two Regional Business Development Managers just two months ago, Just Cashflow is pushing to welcome eight new BDM's to the fold – a move that completely opposes the thousands of job cuts seen within some mainstream lenders.

Marketing Director John Davies provides some context to Just Cashflow's position on the concept.

He says: “‘The more things change the more they stay the same', a fairly well-known old saying that to me sums up the BDM debate.

“Some things are changing but at the end of the day I believe BDMs are still key to being successful in what will always be a relationship business.

“Standard lenders are mostly sacrificing BDMs as a cost cutting measure. The financial logic is they need to do everything they can on the costs' line in order to price their products extremely competitively. They believe that price alone will attract new business so Broker relationships can be managed through less expensive call centres, virtual BDMs and via email.

“Just Cashflow has a state of the art call centre bristling with the latest gizmos, video conferencing and phones that get answered! Of course we also use email and social media but, and it is a big but, we believe BDMs are essential to how we do business now and in the future.

“We are a specialist lender with a small but increasing range of facilities that need introducing and explaining to brokers. It's true that some busy brokers are happy to simply speak to someone on the phone or receive an email. However, the majority prefer dealing face to face and building a relationship with the company they and their customers are going to do business with.

“I have always believed this was the case and if I need further proof, I only have to look at the packed diaries of the high calibre Regional Business Development Managers Stephen Kisby and Michael Lee who both recently joined us.

“What has stayed the same is that BDMs have to be trusted, knowledgeable and able to deliver. Brokers are also looking for them to be excellent communicators.

“What is changing is the need for them to be more rounded business people. At Just Cashflow we believe it is essential that BDMs thoroughly understand our business, potential customers and the industry we are working in. Our Induction and Training programmes reflect this.”

Anyone up for the challenge can call 0844 8871435

Date Issued 27 November 2014.

This article was originally published by B2B news portal Bridging & Commercial.

Follow @justcashflowuk on Twitter for more like this.

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